The DA-Desk Difference: Leading with Co-Creation

Posted by DA-Desk on 07-Jul-2016 12:30:00
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A growing trend in business and product development is ‘co-creation’. By its very name, it implies a collaboration between two or more parties. In our case, we partner with the customer – or user – in the creation of value.

The term ‘co-creation’ is not new. However, it is now receiving more attention –  driven largely by the increasing development of the Internet, particularly social media –  as companies endeavor to differentiate themselves from the competition.

Hans–Christian Mordhorst, Managing Director of DA-Desk, explains the importance of co-creation in driving product development:

 
An interview with Hans-Christian Mordhorst by TECOM Group.

As management teams drive growth through value creation, they are investing heavily in greater product variety through brand or product extensions, in addition to enhancing the ever-increasing brand touch-points, such as the opportunity to engage users in co-creation. 

At DA-Desk, we recognise that a core element of customer-centricity is offering products and services that are co-created and developed according to market relevance and, not least, driven by the user’s needs.

Learn More: DA-Desk