Business success can be defined by various benchmarks. At DA-Desk, the most important tool for measuring our success is by understanding the users of our services within our customers’ organisations and understanding their expectations. By garnering positive sentiment from our users and customers, we continue to stay ahead of the curve in providing market-relevant products and services. Success for us is therefore that magical moment when great customer service evolves into an even greater customer experience.
Hans–Christian Mordhorst, Managing Director of DA-Desk, discusses the importance of understanding our customer profiles in order to attain optimal customer service:
An interview with Hans-Christian Mordhorst by TECOM Group.
It is essential for a business to first define its target customers (and the users in a typical customer’s organisation) in order to ascertain how to serve them in the best possible way. Hans-Christian emphasises the importance of creating a unique, service-centric user experience that recognises customers as consumers of products and services. He also addresses another important factor -- acknowledging not only the direct customers, but also catering to the needs of indirect customers such as shareholders and other valuable behind-the-scenes players who work in tandem towards the business’ success.